Literaturnachweis - Detailanzeige
Autor/inn/en | Cheshire, J.; Moser, L.-M. |
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Titel | English as a Cultural Symbol. |
Quelle | In: Journal of Multilingual and Multicultural Development, 15 (1994) 6, S.451-69Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0143-4632 |
Schlagwörter | Advertising; Cultural Influences; Data Analysis; English (Second Language); English for Special Purposes; Foreign Countries; Language Attitudes; Language Role; Second Language Instruction; Second Languages; Self Concept; Symbolism; Tables (Data); Switzerland |
Abstract | English acts as a linguistic and symbolic resource for the countries using it. In the Swiss advertisements analyzed, English evokes connotations of professionalism and international appeal. The appropriation of English as a symbol of Swiss national identity allows the Swiss to lay claim to a social identity not available to them through their own language. (22 references) (Author/CK) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |