Literaturnachweis - Detailanzeige
Autor/in | Kister, Ken |
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Titel | Buying and Selling Words: What Every Good Librarian Should Know about the Dictionary Business. |
Quelle | In: Wilson Library Bulletin, 67 (1993) 5, S.35-37 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0043-5651 |
Schlagwörter | Leitfaden; Competition; Court Litigation; Dictionaries; Library Material Selection; Marketing; Problems; Publishing Industry |
Abstract | Discusses features to consider when selecting dictionaries. Topics addressed include the publishing industry; the dictionary market; profits from dictionaries; pricing; competitive marketing tactics, including similar titles, claims to numbers of entries and numbers of definitions, and similar physical appearance; a trademark infringement case; and inferior products. (LRW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |