Literaturnachweis - Detailanzeige
Autor/in | Doray, Henri-Paul |
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Titel | Le spot publicitaire radiophonique (Radio Commercials). |
Quelle | In: Francais dans le Monde, (1981) 163, S.39-46 |
Sprache | französisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Advertising; Cultural Context; Music; Paralinguistics; Persuasive Discourse; Radio; Rhetoric; Semiotics; Sound Effects |
Abstract | Analyzes the sound components of radio commercials, proposing some guidelines for the study of their functions. Particularly discusses the relationship between the linguistic and the paralinguistic elements of the message and the evocative function of sound effects and music. Finally, outlines a discourse typology based on their rhetorical characteristics. (MES) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |