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Autor/inWongdusitburi, Supornrat
TitelManagement Structure of Product Design of Small and Medium Industries in Thailand to the International Market Education
QuelleIn: International Journal of Higher Education, 11 (2022) 2, S.152-160 (9 Seiten)Infoseite zur Zeitschrift
PDF als Volltext kostenfreie Datei Verfügbarkeit 
Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN1927-6044
SchlagwörterDesign; Foreign Countries; International Education; Marketing; Correlation; Small Businesses; Entrepreneurship; Corporations; Research and Development; Innovation; Technology; Public Officials; College Faculty; Business Administration; Strategic Planning; Thailand
AbstractThe purpose of this research were 1) to synthesize the structure of product design management of small and medium industries in Thailand to the international market education, and 2) to verify the consistency of the relationship between marketing demand and corporate strategy, research and development, innovation and technology and design goals. This research is quantitative and qualitative research. The sample group for quantitative research was 500 small and medium business entrepreneurs, 9 key informants divided into 4 groups: business people, government organization group, academic group, and designer data analysis uses a structured analysis. The analysis of the developed structural models was found that the evaluation criteria were consistent with the empirical data. The relative chi-squared probability was 0.306, the relative chi-squared probability was 1.042, the consistency index was 0.957, and the mean square of the estimation of the error was 0.009. (As Provided).
AnmerkungenSciedu Press. 1120 Finch Avenue West Suite 701-309, Toronto Ontario, Canada M3J 3H7. Tel: 416-479-0028; Fax: 416-642-8548; e-mail: ijhe@scieduca; Web site: http://www.sciedupress.com/ijhe
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2024/1/01
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