Corporate Leadership in Sustainability: A Green Ranking Performance-Based Approach to Understanding Corporate Social Responsibility (CSR) and Positive Marketing Impact

Autor/inn/en	Davis, Justin L.; Alibašic, Haris; Norris, Sam
Titel	Corporate Leadership in Sustainability: A Green Ranking Performance-Based Approach to Understanding Corporate Social Responsibility (CSR) and Positive Marketing Impact
Quelle	In: Creighton Journal of Interdisciplinary Leadership, 4 (2018) 1, S.3-16 (14 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2379-9307
Schlagwörter	Marketing; Corporations; Conservation (Environment); Reputation; Social Responsibility; Consumer Economics; Ethics; Research and Development; Accounting; Periodicals; Administration; Income; Performance; Measurement; Standards; Sustainable Development; Expenditures; Leadership + Suchen Sie Ihr Suchwort? Unternehmen; Conservation; Environment; Konservierung; Bewahung; Umwelt; Soziale Verantwortung; Konsumökonomie; Ethik; Forschung und Entwicklung; Abrechnung; Buchführung; Buchhaltung; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Verwaltung; Einkommen; Achievement; Leistung; Messverfahren; Standard; Nachhaltige Entwicklung; Ausgaben; Führung; Führungsposition
Abstract	This paper analyzes several foundational concepts and questions regarding corporate social responsibility (CSR). Its primary contribution is a statistical examination of relationships between CSR and "Newsweek's" 2012 Green Rankings using forensic-based financial and accounting measures. We also replicate a previous study and introduce new variables for looking at CSR from an economic perspective. The paper is interdisciplinary in that it synthesizes preceding studies' conceptions of CSR through finance, consumer behavior, branding, and ethics -- a mix which has received minimal attention -- in an attempt to better characterize and measure CSR. (As Provided).
Anmerkungen	Creighton Journal of Interdisciplinary Leadership. 2500 California Plaz, Omaha, NE 68178. e-mail: CJIL@creighton.edu; Web site: http://www.creighton.edu/cjil
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01