The Use of Social Media in Building Interest in Wellness on a College Campus

Autor/inn/en	Field, Joseph A.; Elbert, Dennis J.; Moser, Steven B.
Titel	The Use of Social Media in Building Interest in Wellness on a College Campus
Quelle	In: American Journal of Business Education, 5 (2012) 5, S.515-524 (10 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	Campuses; Social Networks; Mass Media Use; Web Sites; Marketing; Purchasing; Pilot Projects; Strategic Planning; Program Implementation; Community Centers; Health Related Fitness; Health Facilities; Health Promotion; Educational Principles; Educational Strategies; Program Descriptions; College Programs + Suchen Sie Ihr Suchwort? Social network; Soziales Netzwerk; Mediennutzung; Web-Design; Beschaffungswesen; Kauf; Pilot project; Modellversuch; Pilotprojekt; Strategy; Planning; Strategie; Planung; Gesundheitssport; Gesundheitstraining; Gesundheitszentrum; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Bildungsprinzip; Lehrstrategie; Studienprogramm
Abstract	The usage of social media networks, such as websites like Facebook, Twitter, and YouTube, had become the number one activity on the internet by 2010. The sweeping increase in usage led organizations to explore the marketing possibilities the networks offered. The turning point occurred when organizations began to ask whether it was feasible to use social media networks as a primary marketing strategy and reduce or ultimately replace traditional marketing efforts. A pilot project focused on a marketing plan that was implemented at a student fitness center, using social media networks as the primary marketing strategy. (As Provided).
Anmerkungen	Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01