Beyond More of the Same: The Top Four Emerging Markets for International Student Recruitment. Research Report 3

Autor/inn/en	Choudaha, Rahul; Kono, Yoko
Institution	World Education Services (WES)
Titel	Beyond More of the Same: The Top Four Emerging Markets for International Student Recruitment. Research Report 3
Quelle	(2012), (28 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	College Students; Foreign Students; Student Recruitment; Student Mobility; Marketing; Identification; Portfolios (Background Materials); Data Collection; Enrollment Influences + Suchen Sie Ihr Suchwort? Collegestudent; Student; Students; Mobility; Schüler; Schülerin; Studentin; Mobilität; Identifikation; Identifizierung; Data capture; Datensammlung
Abstract	One in two international students in the U.S. is from China, India, or South Korea. This has led an increasing number of higher education institutions (HEIs) to seek out international students from a broader range of countries, as they look to diversify their student bodies. To this end, HEIs must not only identify emerging markets but also balance recruitment opportunities with potential risks and uncertainties of expanding their recruitment efforts. How prepared are HEIs to deal with emerging markets in an unpredictable and evolving environment, and how can they maximize opportunities for international student recruitment? While there is increasing interest in recruiting from emerging markets, the identification of target countries is often based on anecdotal evidence, a method that is neither efficient nor cost-effective. We designed this study to systematically identify key emerging markets and offer near-term strategies to guide U.S. institutions in successfully nurturing them. The study addresses the following three questions: (1) Other than the largest markets of China, India, and Korea, from which emerging markets should institutions recruit? (2) What makes these emerging markets promising for recruitment? (3) How can institutions navigate these emerging markets to achieve their recruitment goals? Using the Delphi method--a mixed method forecasting technique based on the anonymity and expertise of participants--we conducted two rounds of surveys with higher education experts in the field of international recruitment. (As Provided).
Anmerkungen	World Education Services. Bowling Green Station, PO Box 5087, New York, NY 10274. Tel: 212-219-7300; Fax: 212-739-6100; Web site: http://www.wes.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01