Literaturnachweis - Detailanzeige
| Autor/in | Molnar, Alex |
|---|---|
| Titel | The Commercial Assault on Children and the School Environment. |
| Quelle | (2003), (30 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Stellungnahme; Business Responsibility; Consumer Protection; Corporate Support; Educational Environment; Elementary Secondary Education; Marketing; Private Sector; School Business Relationship; School Community Relationship; School Support; Student Welfare |
| Abstract | Commercialism in schools is the topic of this transcribed presentation. It addresses advertisements on school buses and educational websites; schools and districts exclusive agreements with bottling companies to sell only their products; corporate marketing to schools; corporate presence at educational conferences; corporate sponsorship of curriculum materials; and similar commercial activities in schools. The presentation begins with a history of commercialism in schools and follows with a discussion of the difference between education and marketing. The presentation goes on to discuss details of marketing campaigns aimed at schools; the costs of corporate support for education; the obesity problem among school-aged children; and education management organizations. The presentation ends with a question-and-answer session. (WFA) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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