Literaturnachweis - Detailanzeige
| Autor/inn/en | Grotta, Gerald L.; Raskopf, Jack |
|---|---|
| Titel | An Analysis of the Impact of Cable Television on the Audiences of Local Television Stations in Three Markets. |
| Quelle | (1981), (16 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Adults; Audiences; Cable Television; Commercial Television; Comparative Analysis; Media Research; Television Research; Television Viewing; Use Studies |
| Abstract | A study examined the extent to which the availability of cable television service in a household diverted viewers from local television channels. Questions concerning media use were included in three comprehensive market surveys conducted in three diverse areas. Approximately 1,000 telephone interviews were conducted in the three areas. The findings revealed that cable television has made significant inroads into the viewing audiences of local commercial television stations. Not only has the share of the local commercial television audience dropped to less than half of the households among cable subscribers viewing television during prime time, but the demographics of the audiences that have been diverted indicated that they are comprised of those viewers most sought by advertisers. (FL) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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