Developing a Pedagogy for Globalization: A Marketing and Political Science Multi-Disciplinary and Transnational Approach

Autor/inn/en	Arsenault, Paul M.; Stevenson, Linda S.
Titel	Developing a Pedagogy for Globalization: A Marketing and Political Science Multi-Disciplinary and Transnational Approach
Quelle	In: Journal of Teaching in International Business, 23 (2013) 4, S.277-290 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
DOI	10.1080/08975930.2012.779913
Schlagwörter	Interdisciplinary Approach; Political Science; Marketing; Global Approach; College Curriculum; Outcomes of Education; Computer Literacy; College Instruction; Measures (Individuals); College Students; Higher Education; Student Surveys; International Education; Questionnaires; Pretests Posttests; Pennsylvania + Suchen Sie Ihr Suchwort? Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Staatslehre; Politikwissenschaft; Politische Wissenschaft; Globales Denken; Lernleistung; Schulerfolg; Computerkenntnisse; Hochschullehre; Messdaten; Collegestudent; Hochschulbildung; Hochschulsystem; Hochschulwesen; Schülerbefragung; Internationale Erziehung; Fragebogen
Abstract	One of the greatest challenges facing social science and marketing programs in the start of the 21st century is how to "globalize" our curriculums, so that our tech-savvy, but often internationally and cross-culturally inexperienced students have, understand, and are prepared to embrace the diverse opportunities that will be an increasing part of their futures. This article presents the work of two professors from Marketing and Political Science disciplines, who developed a cross-disciplinary course addressing lessons of macro and micro political economy and marketing strategies, in an in-classroom setting, with an optional international experience. (Contains 1 table and 1 footnote.) (As Provided).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10