The Influence of Tobacco Countermarketing Ads on College Students' Knowledge, Attitudes, and Beliefs

Autor/inn/en	Murphy-Hoefer, Rebecca; Hyland, Andrew; Rivard, Cheryl
Titel	The Influence of Tobacco Countermarketing Ads on College Students' Knowledge, Attitudes, and Beliefs
Quelle	In: Journal of American College Health, 58 (2010) 4, S.373-381 (9 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0744-8481
Schlagwörter	College Students; Smoking; Attitude Change; Knowledge Level; Beliefs; Student Attitudes; Health Promotion; Advertising; Student Surveys; Gender Differences; Health Education; Statistical Analysis; Mass Media + Suchen Sie Ihr Suchwort? Collegestudent; Rauchen; Attitudinal change; Einstellungsänderung; Wissensbasis; Belief; Glaube; Schülerverhalten; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Werbung; Schülerbefragung; Geschlechterkonflikt; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Statistische Analyse; Massenmedien
Abstract	Objective: To determine which antitobacco messages were perceived effective in changing college students' knowledge, attitudes, and beliefs about tobacco use. Participants: College students (n = 1,020) were surveyed before and after viewing 4 30-second antitobacco advertisements in 1 of 3 theme categories--social norms, health consequences, or tobacco industry manipulation. Methods: An independent samples t test was used to test for differences in the mean responses to the knowledge, attitude, and belief questions at posttest by smoking status and gender. Results: Health consequences ads significantly increased overall knowledge and negative attitudes and beliefs. Conclusion: Findings from this study may help health educators who work in college settings and other young adult settings to include media messages as part of a comprehensive tobacco control program. (Contains 2 tables and 1 figure.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10