Literaturnachweis - Detailanzeige
| Autor/in | Oplatka, Izhar |
|---|---|
| Titel | Teachers' Perceptions of Their Role in Educational Marketing: Insights from the Case of Edmonton, Alberta |
| Quelle | In: Canadian Journal of Educational Administration and Policy, (2006) 51, S.1-23 (23 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1207-7798 |
| Schlagwörter | Marketing; Foreign Countries; Secondary School Teachers; Teacher Attitudes; High Schools; Interviews; Attitude Measures; Teacher Role; Teacher Responsibility; Negative Attitudes; Student Recruitment; Teaching Conditions; Well Being; School Choice; Public Schools; Canada |
| Abstract | Based on semi-structured interviews with high school teachers in Edmonton, Alberta, the reported study examined teachers' attitudes towards their roles and responsibilities in marketing their school, and the perceived impact of educational markets upon teachers' well-being. The teachers define marketing negatively and narrowly, resist any involvement of teachers in marketing their schools, and feel that working in a market-like environment leads to high levels of stress and uncertainty in their work. Yet many of them provided evidence of their contribution to prospective students' recruitment by promoting their subject matter in the open house. Theoretical and practical implications are suggested. (Contains 1 footnote.) (As Provided). |
| Anmerkungen | Faculty of Education, University of Manitoba. Winnipeg, MB R3T 2N2, Canada. Tel: 204-474-9004; Fax: 204-474-7564; e-mail: cjeapadm@cc.umanitoba.ca; Web site: http://www.umanitoba.ca/publications/cjeap |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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