Literaturnachweis - Detailanzeige
| Autor/in | Gentilucci, James L. |
|---|---|
| Titel | Managing Communication during a School Crisis: A Case Study |
| Quelle | In: Journal of School Public Relations, 28 (2007) 4, S.318-330 (13 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| Schlagwörter | Rural Schools; Crisis Management; Principals; Case Studies; Death; Administrator Responsibility; Communication (Thought Transfer); Public Relations |
| Abstract | Crisis communication training of school principals is problematic because it overemphasizes media relations and underemphasizes the critical importance of immediate and personal communication with students, staff, and parents--those most affected by school crises. A case study involving the death of a student in a small rural school explains why insider-first communication should be principals' first priority during an emergency. It describes how the approach was successfully used and how it increased public confidence in the crisis management abilities of a principal and his staff. Analysis of the case provides several important lessons for principals who face similar circumstances: Be proactive and take charge of communication; communicate first and personally with those most affected by a crisis; speak through the media with one voice; seek the advice and expertise of others; adapt communication plans as necessary; manage public perception from the inside out; and learn from mistakes. (Contains 1 note.) (As Provided). |
| Anmerkungen | Rowman & Littlefield Education. 4501 Forbes Boulevard Suite 200, Lanham, MD 20706. Tel: 800-462-6420; Tel: 717-794-3800; Fax: 800-338-4550; Fax: 717-794-3803; e-mail: custserv@rowman.com; Web site: http://rowman.com/page/Journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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