Literaturnachweis - Detailanzeige
Autor/in | Gale, David |
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Titel | What Teens Are Reading: A Publisher's Perspective. |
Quelle | In: Journal of Youth Services in Libraries, 13 (1999) 1, S.9-12 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0894-2498 |
Schlagwörter | Adolescent Literature; Books; Editors; Literary Awards; Marketing; Publications; Publicity; Publishing Industry; Reading Motivation; Young Adults |
Abstract | Presents a publisher's perspective on new young adult books being published and on reaching the young adult audience. Discusses reasons for publishing simultaneous hardcover and softcover editions; the more attractive and slightly more expensive trade paperback reprints; marketing and promotion; and establishment of a young adult book award. (AEF) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |