Literaturnachweis - Detailanzeige
Autor/in | Barbalich, Andrea |
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Titel | Great Expectations. |
Quelle | In: Currents, 22 (1996) 3, S.49 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Stellungnahme; Administrator Attitudes; Administrator Role; College Administration; Communication Skills; Higher Education; Job Analysis; Job Skills; Mass Media; Public Relations; Role Perception |
Abstract | The chief executive officers of a private school, a college, and a university offer their perceptions of the school public relations officer's role. Some elements include management of media issues, creativity in communicating the institution's mission and values, and ability to "package" stories in a way that captures attention and support. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |