Let's Talk Series: Binge-Watching vs. Marathon. The Duality in the Consumption of Episodes from the Grounded Theory

Autor/inn/en	Martínez-Serrano, Eva; Gavilan, Diana; Martinez-Navarro, Gema
Titel	Let's Talk Series: Binge-Watching vs. Marathon. The Duality in the Consumption of Episodes from the Grounded Theory
Quelle	In: Comunicar: Media Education Research Journal, 31 (2023) 75, S.75-87 (13 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Zusatzinformation	ORCID (Martínez-Serrano, Eva) ORCID (Gavilan, Diana) ORCID (Martinez-Navarro, Gema)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1134-3478
Schlagwörter	Television; Foreign Countries; Grounded Theory; Experience; Need Gratification; Anxiety; Social Behavior; Behavior Patterns; Psychological Patterns; Cognitive Processes; Spain + Suchen Sie Ihr Suchwort? Fernsehen; Fernsehtechnik; Ausland; Erfahrung; Bedürfnisbefriedigung; Angst; Social behaviour; Soziales Verhalten; Cognitive process; Kognitiver Prozess; Spanien
Abstract	Binge-watching refers to the consecutive viewing of episodes of a fictional series, usually of the drama genre, in a single session. The approaches to its background, practice, and effects are diverse and controversial. Using a qualitativeexploratory approach analysed with Grounded Theory, this paper studies the experience of binge-watching users from data collected from a sample of 20 individuals combined with techniques such as group meetings, in-depth interviews and projective techniques. Results lead to the identification of two underlying patterns of behaviour associated with the consumption of dramatic content: planned binge-watching and unplanned binge-watching. Planned binge-watching is the intentional consumption of more than two consecutive episodes of a fictional series whose psychological effects are mainly gratification based on evasion. Planned series consumption has a socializing effect, especially among young people. Unplanned binge-watching is the unintentional and spontaneous chained viewing of more than two episodes of a fiction series. The viewing unit is each individual episode, linked to the next by the curiosity aroused by the plot. The psychological effects are gratification derived from evasion, followed by a feeling of guilt derived from the loss of control. The study concludes with the formulation of seven hypotheses for empirical verification, academic and professional implications, and future lines of research. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01