From 'The World of Suzie Wong' to 'Asia's World City': Tracing the Development of Bilingualism in Hong Kong's Linguistic Landscape (1957-2014)

Autor/inn/en	Wong, Alicia S. H.; Chan, Susan S. S.
Titel	From 'The World of Suzie Wong' to 'Asia's World City': Tracing the Development of Bilingualism in Hong Kong's Linguistic Landscape (1957-2014)
Quelle	In: International Journal of Multilingualism, 15 (2018) 4, S.435-454 (20 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Wong, Alicia S. H.) ORCID (Chan, Susan S. S.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1479-0718
DOI	10.1080/14790718.2017.1418364
Schlagwörter	Foreign Countries; Bilingualism; Bilingual Education; Educational History; Chinese; English (Second Language); Language Planning; Preferences; Signs; Advertising; Physical Environment; Urban Areas; Power Structure; Social Change; Hong Kong + Suchen Sie Ihr Suchwort? Ausland; Bilingualismus; Bilingual teaching; Bilingualer Unterricht; History of education; Bildungsgeschichte; China; Chinesen; English as second language; English; Second Language; Englisch als Zweitsprache; Sprachwechsel; Zeichensystem; Werbung; Natürliche Umwelt; Urban area; Stadtregion; Sozialer Wandel; Hongkong
Abstract	The paper examines the development of bilingualism in Hong Kong's linguistic landscape. Digital photo archive of the Hong Kong Year Book collection which illustrated signage was analysed to identify changes in language preferences between 1957 and 2014. The transformation in signage from monolingual Chinese to bilingual Chinese-English in Hong Kong's linguistic landscape was a gradual social process, with a transition period of the 'Westernisation' of Chinese signage between 1960 and 1979 before a fully bilingual linguistic landscape emerged between 1980 and 1996. In the current post-colonial era, bilingualism has remained the dominant model of signage in Hong Kong's linguistic landscape, also marked by an increase in sector-specific language choices, including monolingual English signage in high-end shopping areas and written Cantonese (rather than standard written Chinese) in advertising discourse. Power relations and collective identity were key drivers of the evolution of Hong Kong's bilingual linguistic landscape. Monitoring the ongoing development of sector-specific language choices may throw light on whether today's language preferences are indicative of global culture with its heterogeneity has come to dominate or whether we are seeing a tug of war between globalisation and localism. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01