Whose Culture and How Far? Culture Presentation in Current Business English Textbook Series

Autor/inn/en	Pashmforoosh, Roya; Babaii, Esmat
Titel	Whose Culture and How Far? Culture Presentation in Current Business English Textbook Series
Quelle	In: Journal of Teaching in International Business, 26 (2015) 3, S.216-236 (21 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
DOI	10.1080/08975930.2015.1083514
Schlagwörter	International Trade; Business Communication; Correlation; English (Second Language); Second Language Learning; Second Language Instruction; Native Speakers; Textbooks; Content Analysis; Cultural Awareness; Profiles; Official Languages; Business Education; Teacher Characteristics; Language Variation + Suchen Sie Ihr Suchwort? Trade; International relations; Handel; Internationale Beziehungen; Unternehmenskommunikation; Korrelation; English as second language; English; Second Language; Englisch als Zweitsprache; Zweitsprachenerwerb; Fremdsprachenunterricht; Muttersprachler; Textbook; Text book; Schulbuch; Lehrbuch; Inhaltsanalyse; Cultural identity; Kulturelle Identität; Charakterisierung; Profilanalyse; Office language; Amtssprache; Wirtschaftserziehung; Wirtschaftspädagogik; Sprachenvielfalt
Abstract	International business communication is associated with cultural norms of both native and non-native business counterparts. It seems that the study of culture presentation from the perspective of English as a lingua franca in business English textbooks has been rather underexplored. To this end, cultural contents in two internationally distributed business English book series published by leading publishers were examined. It was found that the selected textbooks in the series were in favor of a representation of native speakers in global business encounters, the inner-circle culture of native speakers was the dominant culture content, and the level of cultural presentation tended to remain in the knowledge-oriented rather than communication-based level. This leads to an argument in favor of critical and reflective culture presentations in business materials. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01