Evaluation of Intervention Reach on a Citywide Health Behavior Change Campaign: Cross-Sectional Study Results

Autor/inn/en	Shimazaki, Takashi; Takenaka, Koji
Titel	Evaluation of Intervention Reach on a Citywide Health Behavior Change Campaign: Cross-Sectional Study Results
Quelle	In: Health Education & Behavior, 42 (2015) 6, S.793-804 (12 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1090-1981
DOI	10.1177/1090198115579417
Schlagwörter	Information Dissemination; Public Health; Communication Strategies; Health Promotion; Community Programs; Surveys; Physical Activity Level; Health Behavior; Behavior Change; Dietetics; Eating Habits; Printed Materials; Web Sites; Periodicals; Health Education; Newsletters; Knowledge Level; Advertising; Foreign Countries; Questionnaires; Individual Characteristics; Statistical Analysis; Japan + Suchen Sie Ihr Suchwort? Informationsverbreitung; Gesundheitswesen; Kommunikationsstrategie; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Survey; Umfrage; Befragung; Health behaviour; Gesundheitsverhalten; Ernährungslehre; Ernährungsgewohnheit; Essgewohnheit; Web-Design; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Wissensbasis; Werbung; Ausland; Fragebogen; Personality characteristic; Personality traits; Persönlichkeitsmerkmal; Statistische Analyse
Abstract	Little is known about dissemination strategies that contribute to health information recognition. This study examined (a) health campaign exposure and awareness (slogan and logo recognition); (b) perceived communication channels; (c) differences between perceptions of researcher-developed and enhancement community health information materials; and (d) differences in campaign awareness and communication channels, according to Japanese community demographic characteristics. A cross-sectional survey (N = 508) was conducted in Tokigawa, Japan, in 2013. The Small Change Campaign focused on increasing physical activity and improving dietary habits. Information dissemination was carried out using leaflets, newsletters, posters, website, local public relations magazines, health classes, events, and online newsletters. The participants completed a survey assessing their campaign awareness (i.e., slogan and logo) and exposure to the informational materials presented during the campaign. Fewer than half (45.4%) knew the slogan, and only 24.4% were aware of the logo. Public relations magazines, leaflets, and newsletters were significantly better-perceived health communication channels. Researcher-developed and enhancement community health information materials were equally recognized (p = 0.34, w = 0.08). Furthermore, women and those who were employed were significantly more aware of the slogan, logo, and communication materials. Further research should explore effective communication strategies for community-based health promotion intervention via randomized control trials. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01