Visual Portrayals of Obesity in Health Media: Promoting Exercise without Perpetuating Weight Bias

Autor/inn/en	Pearl, R. L.; Dovidio, J. F.; Puhl, R. M.
Titel	Visual Portrayals of Obesity in Health Media: Promoting Exercise without Perpetuating Weight Bias
Quelle	In: Health Education Research, 30 (2015) 4, S.580-590 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0268-1153
DOI	10.1093/her/cyv025
Schlagwörter	Health Education; Prevention; Obesity; Health Promotion; Body Weight; Social Bias; Instructional Materials; Females; Stereotypes; Exercise; Visual Stimuli; Body Composition; Racial Differences; Health Behavior; Attitude Measures; Social Influences + Suchen Sie Ihr Suchwort? Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Prävention; Vorbeugung; Adipositas; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Körpergewicht; Lehrmaterial; Lehrmittel; Unterrichtsmedien; Weibliches Geschlecht; Klischee; Übung; Rassenunterschied; Health behaviour; Gesundheitsverhalten; Sozialer Einfluss
Abstract	Health education campaigns for preventing and reducing obesity often contain weight-stigmatizing visual content, which may have unintended negative health consequences. The goal of the present research was to identify non-stigmatizing visual content for health education materials that can promote exercise among people of diverse weight statuses. An online sample of 483 US women viewed: (i) a woman with obesity portrayed stereotypically; (ii) a woman with obesity exercising; (iii) a woman with obesity portrayed neutrally; or (iv) a lean woman exercising. Race of the models pictured was randomized (White or Black). Participants completed measures of weight bias and exercise behavior and attitudes, and provided information about their weight status. Analysis of covariance revealed that responses to stereotypical and exercise images varied by participant weight status. Across participants, neutral obesity portrayals elicited lower expressions of weight-biased attitudes and higher reports of exercise liking/comfort. Among non-overweight participants, images portraying women with obesity stereotypically or counter-stereotypically produced greater endorsement of negative stereotypes than control, lean images. No effects of model race were found. These findings suggest that the public responds differently to visual portrayals of obesity depending on weight status, and neutral portrayals may be an effective route toward promoting exercise without perpetuating stigma. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01