Literaturnachweis - Detailanzeige
| Autor/in | McCurry, Patricia S. |
|---|---|
| Titel | A Delphi Study for Perceptual Modality Classification of Effective Instructional Activities in Tennessee Marketing Education. |
| Quelle | (1996), (19 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Business Education Teachers; Cognitive Style; Delphi Technique; Distributive Education; Instructional Development; Instructional Effectiveness; Learning Activities; Learning Modalities; Learning Theories; Marketing; Models; State Surveys; Teacher Attitudes; Tennessee |
| Abstract | Three purposes of a study of marketing education (ME) instructors in Tennessee were as follows: to identify the activities they perceived to be effective, to determine the perceptual style orientations of those activities as identified by experts in perceptual learning style research, and to develop a framework for instructional planning that provides ME instructors with both dimensions of the activities. First, a statewide survey of ME instructors was conducted using a list of the 62 instructional activities of the "Tennessee Curriculum Guide for Marketing Education." An 85% response rate was achieved. Next, the Delphi technique was used to classify the instructional activities by perceptual mode: print, aural, interactive, visual, haptic, kinesthetic, and olfactory. A panel of experts completed three probes and responded to a telephone interview to reach consensus on the dominant and secondary classifications for each activity. Ninety-five percent of the instructional activities were considered effective by 50% or more of the ME instructors. The 12 activities considered most effective represented a variety of perceptual study elements and four perceptual modalities: print, aural, interactive, and visual. Data from both phases of the study were used to develop a two-level framework of instructional activities arranged in order of perceived effectiveness and perceptual modality. (Contains 17 references.) (MN) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
