Using PC Software To Enhance the Student's Ability To Learn the Exporting Process.

Autor/inn/en	Buckles, Tom A.; Lange, Irene
Titel	Using PC Software To Enhance the Student's Ability To Learn the Exporting Process.
Quelle	(1991), (12 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Rezension; Business Administration Education; Computer Assisted Instruction; Computer Simulation; Decision Making Skills; Exports; Global Approach; Higher Education; International Trade; Management Development; Marketing; Microcomputers; Professional Training; Seminars + Suchen Sie Ihr Suchwort? Computer based training; Computerunterstützter Unterricht; Computergrafik; Computersimulation; Export trade and industry; Exportwirtschaft; Globales Denken; Hochschulbildung; Hochschulsystem; Hochschulwesen; Trade; International relations; Handel; Internationale Beziehungen; Berufliche Fachbildung; Berufliche Fortbildung; Seminar
Abstract	This paper describes the advantages of using computer simulations in the classroom or managerial environment and the major premise and principal components of Export to Win!, a computer simulation used in international marketing seminars. A rationale for using computer simulations argues that they improve the quality of teaching by building decision making skills; foster interpersonal communication; compress time; focus on learning; enhance student/instructor interaction; and integrate learning. A description of Export to Win! begins by presenting the three main objectives of the simulation, which operates on a 5-year time frame: (1) exporting makes good business sense; (2) researching and developing an international marketing plan is important; and (3) discovering proper export management will permit global marketing. Operational dimensions of the program are then explained: Memo--prompts action; Decision Panel--offers further information and asks players to make choices; Information Screen--presents factual and relevant material; Business Brief--presents a current anecdote; Decision--player must act; and Results of Decision--immediate and cumulative feedback. Table I provides the topics covered by World Atlas, a software package that can be used in conjunction with Export to Win!, and addresses are given for the publishers of the two products described. (Contains 3 references.) (ALF)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC