Apparel Marketing. [Student Manual] and Answer Book/Teacher's Guide.

Autor/in	Gaskill, Melissa Lynn
Institution	Texas Univ., Austin. Extension Instruction and Materials Center.
Titel	Apparel Marketing. [Student Manual] and Answer Book/Teacher's Guide.
Quelle	(1991), (102 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
Schlagwörter	Leitfaden; Unterricht; Lehrer; Leitfaden; Unterricht; Lernender; Assignments; Competency Based Education; Distributive Education; Facility Inventory; Fashion Industry; Instructional Materials; Job Training; Marketing; Merchandising; Postsecondary Education; Purchasing; Retailing; Sales Workers; Salesmanship; Teaching Guides + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Assignment; Auftrag; Zuweisung; Education; Competence; Competency; Competency-based education; Unterricht; Kompetenzorientierte Methode; Bestandsanalyse; Lehrmaterial; Lehrmittel; Unterrichtsmedien; Berufsqualifizierender Bildungsgang; Direktvermarktung; Post-secondary education; Tertiäre Bildung; Beschaffungswesen; Kauf; Warenwirtschaft; Lehrerhandbuch
Abstract	This document on apparel marketing contains both a student's manual and an answer book/teacher's guide. The student's manual contains the following 16 assignments: (1) introduction to fashion and fashion merchandising; (2) current fashion; (3) careers in fashion; (4) buying; (5) retailing; (6) merchandise basics; (7) merchandise--promotion and presentation; (8) women's merchandise--promotion and presentation; (9) men's merchandise--promotion and presentation; (10) children's merchandise--promotion and presentation; (11) shoes; (12) preparing marketing plans; (13) selling; (14) inventory control; (15) loss prevention; and (16) trends--past, present, and future. Each assignment may contain objectives, questions, activities, and figures. The teacher's guide has two parts: using apparel marketing for independent study and classroom instruction and answer key. The first section has six parts: assignments and objectives; marketing education essential elements related to content; tasks done on the job in apparel marketing and selling ready-to-wear; key competencies based on the National Curriculum Framework; information on Distributive Education Clubs of America competition; and sample training plans. The answer key contains answers to all assignment questions and examples of some assignment activities. (NLA)
Anmerkungen	Extension Instruction and Materials Center, University of Texas, P.O. Box 7218, Austin, TX 78713-7218 (teacher's guide, order no. DE 419 A: $6.50; student manual, order no. DE 419 S: $8.00).
Erfasst von	ERIC (Education Resources Information Center), Washington, DC