An Introduction to the SMARTRISK Heroes Program: Positive Social Marketing for Adolescent Injury Prevention.

Inhalt

Autor/Urheber	Philip R. Groff; Michael P. Shea; Robert Conn
Institution	University Library System, University of Pittsburgh
Titel	An Introduction to the SMARTRISK Heroes Program: Positive Social Marketing for Adolescent Injury Prevention.
Quelle	In: 2325-4017; doi:10.5195/jyd.2006.387; Journal of Youth Development, Vol 1, Iss 2, Pp 65-77 (2006)(2006) PDF als Volltext kostenfreie Datei
Sprache	englisch
Dokumenttyp	online; Zeitschriftenaufsatz
DOI	10.5195/jyd.2006.387
Schlagwörter	Theory and practice of education
Abstract	This article provides background on the SMARTRISK Heroes Program, a mobile stage production that introduces young people to the prevalence of unintentional injury for their age group and presents them with a series of strategies that will reduce the likelihood that they will be unintentionally injured or killed. The program logic is consistent with theoretical work from the area of health promotion including the Protection Motivation Theory and the Transtheoretical Model of Stages of Change. The SMARTRISK Heroes Program has been the subject of a number of past evaluations that are briefly described. The program logic model was included in this article. Additional information on the program and its evaluations can be found at http://www.smartrisk.ca by selecting SMARTRISK Heroes, under the "Youth Tab."
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