Literaturnachweis - Detailanzeige
| Autor/inn/en | Bullock, Heather E.; Fernald, Julian L. |
|---|---|
| Titel | "Feminism Lite?" Feminist Identification, Speaker Appearance, and Perceptions of Feminist and Antifeminist Messengers |
| Quelle | In: Psychology of Women Quarterly, 27 (2003) 4, S.291-299 (9 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0361-6843 |
| DOI | 10.1111/1471-6402.00109 |
| Schlagwörter | Feminism; Models; Persuasive Discourse; Physical Characteristics; College Students; Video Technology; Speeches; Social Attitudes; Masculinity; Ideology; Student Attitudes |
| Abstract | Drawing on a communications model of persuasion (Hovland, Janis, & Kelley, 1953), this study examined the effect of target appearance on feminists' and nonfeminists' perceptions of a speaker delivering a feminist or an antifeminist message. One hundred three college women watched one of four videotaped speeches that varied by content (profeminist vs. antifeminist) and target appearance ("feminine" vs. "masculine"). Self-identified feminists responded more favorably to a profeminist message when it was presented by a feminine than a masculine-appearing speaker and expressed less feminist attitudes after viewing a masculine-appearing feminist speaker. Nonfeminists' evaluations did not vary as a function of speaker appearance or message content. Implications for the communication of feminist ideology are discussed. (Contains 1 table.) (ERIC). |
| Anmerkungen | Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA/ |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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