Literaturnachweis - Detailanzeige
Sonst. Personen | Barbalich, Andrea (Hrsg.) |
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Titel | The Right Tools for the Right Jobs. |
Quelle | In: Currents, 21 (1995) 5, S.25 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Nachschlagewerk; Advertising; College Administration; Electronic Mail; Higher Education; Information Dissemination; Interpersonal Communication; Letters (Correspondence); Mass Media; Organizational Communication; Public Relations; Publications; Radio; Speeches; Television |
Abstract | A chart shows the best campus public relations uses for 17 communication techniques: face-to-face contact; phone call, regular mail; electronic mail; special events; a speech; press release; press kit; press conference; television and radio public service announcements; video news releases; promotions and posters; advertising; newsletter; magazine; annual report; and mass media stories. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |