Literaturnachweis - Detailanzeige
Autor/in | Holland, Sandy |
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Titel | PR and the Student Press. |
Quelle | In: Currents, 20 (1994) 5, S.18-21 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Administrator Role; Higher Education; Information Dissemination; Interprofessional Relationship; Meetings; News Media; Organizational Communication; Public Relations; Student College Relationship; Student Publications |
Abstract | Techniques for college public relations professionals to use in promoting a cooperative relationship with the student press are outlined. These include being available to students, having regular meetings, providing access to administrators, providing information that creates context for news, and releasing news directly to the student press. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |