Literaturnachweis - Detailanzeige
Autor/in | Gonzalez, Ann |
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Titel | International Business Programs and Foreign Language Departments: The Issue of Cross-Cultural Preparation. |
Quelle | In: Polylingua, 1 (1990) 3, S.149-59 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1045-6716 |
Schlagwörter | Business Administration Education; Business Communication; College Faculty; College Second Language Programs; College Students; Higher Education; Intercultural Programs; International Trade; Language Enrichment; Language Teachers; Second Language Learning |
Abstract | Argues for increased participation by college language departments in teaching intercultural communication to international business students, discussing the insufficiency of language training alone, the lack of intercultural communication training among language faculty, the low priority given to such programs, and specific case examples and experiences in such studies. (33 references) (Author/CB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |