Literaturnachweis - Detailanzeige
Autor/in | Hollister, Peter H. |
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Titel | Putting Theory to Work. |
Quelle | In: Currents, 16 (1990) 2, S.30-34 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; Stellungnahme; College Administration; Diffusion (Communication); Higher Education; Program Effectiveness; Public Relations |
Abstract | The six-stage diffusion process, with choice of the right media, makes a vital strategy for public relations because it goes beyond informing to stimulating action. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |