Literaturnachweis - Detailanzeige
Autor/in | Rytter, Robert J. |
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Titel | Of Logos and Letterheads. |
Quelle | In: Currents, 13 (1987) 7, S.18-22 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; College Environment; Graphic Arts; Higher Education; Institutional Characteristics; Layout (Publications); Letters (Correspondence); Marketing; Public Relations; Publicity; School Publications |
Abstract | The simplest form of institutional identity program is a wordmark--a typographic treatment of the institution's name--and a set of guidelines for presenting the wordmark on all communications. A more detailed program might include a logo, standards for the placement of information on the paper, family of typefaces, etc. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |