Literaturnachweis - Detailanzeige
Autor/inn/en | Messina, William J.; Taylor, Karla |
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Titel | Join the Club. |
Quelle | In: Currents, 12 (1986) 7, S.12-15 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; College Administration; Donors; Educational Finance; Fund Raising; Higher Education; Private Financial Support; Public Relations; Social Status |
Abstract | Gift clubs at significant levels give donors a reason to make significant gifts. Mega-gift clubs succeed for four reasons: they are an attractive way to recognize donors, clubs give donors who are ready and willing an opportunity to give, they offer status, and they provide donors with tax deductions. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |