Literaturnachweis - Detailanzeige
Autor/inn/en | Hossler, Don; Kemerer, Frank |
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Titel | Enrollment Management and Its Context. |
Quelle | In: New Directions for Higher Education, (1986) 53, S.5-14
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0271-0560 |
DOI | 10.1002/he.36919865303 |
Schlagwörter | College Administration; College Planning; Competition; Enrollment; Higher Education; Marketing; Models; Student Characteristics; Student Recruitment |
Abstract | Steps taken by institutions to have a greater impact on their student enrollments are referred to as enrollment management. Organizational implications are defined and enrollment management is defined as a process that influences the size, shape, and characteristics of a student body. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |