Literaturnachweis - Detailanzeige
Autor/in | Lauer, Larry |
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Titel | Eight Steps to a PR Plan. |
Quelle | In: Currents, 12 (1986) 1, S.28-31 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | College Administration; College Planning; Higher Education; Institutional Advancement; Organizational Communication; Public Relations; School Publications |
Abstract | Special projects and strategies must be developed to help institutional advancement. All need to put forth a central message, linked by several themes. Directions to develop a strategic communications plan that works are provided. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |