Literaturnachweis - Detailanzeige
Autor/inn/en | Donnelly, Roisin; Sherlock, Roger |
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Titel | Interfacing between Blended Case Teaching and International Case Competitions as Undergraduate Student Inquiry and Literacy in Marketing Programmes |
Quelle | In: Journal of University Teaching and Learning Practice, 20 (2023) 4, Artikel 16 (20 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1449-9789 |
Schlagwörter | Teaching Methods; Blended Learning; Business Administration Education; Competition; Marketing; Inquiry; Active Learning; Undergraduate Students; Research Skills; Learner Engagement; Case Method (Teaching Technique); Skill Development; Business Schools; Foreign Countries; Ireland |
Abstract | This practice example explores the inquiry-based relationship for students between case teaching and international competitions in Marketing. This work is based on the premise that undergraduate Marketing students in a College of Business should experience learning through and about inquiry and enhance their research literacy as a result. Although for many students research-oriented ways of engaging them with inquiry are fairly passive experiences, we believe student engagement in case study competitions offer a primarily active and exciting learning opportunity. In a broader sense, the framework offered by Healey & Jenkins (2009) which is explored in this example, is based on the argument that research-informed inquiry is a powerful way to reinvent or reinvigorate the undergraduate curriculum because the focus is on the student as a learner - in particular that the student can be viewed as a potential producer of knowledge - and by challenging what research and inquiry are in practice, provide interesting perspectives for the Marketing discipline to consider for future programme provision. (As Provided). |
Anmerkungen | University of Wollongong. Available from: Centre for Educational Development and Interactive Resources. Northfields Avenue, Wollongong, NSW 2522, Australia. Tel: +61-2-4221-3140; Fax: +61-2-4225-8312; e-mail: jutlp@uow.edu.au; Web site: https://ro.uow.edu.au/jutlp/ |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2024/1/01 |