Monetizing French Distance Education: A Field Enquiry on Higher Education Value(s)

Autor/in	Olivier, Marty
Titel	Monetizing French Distance Education: A Field Enquiry on Higher Education Value(s)
Quelle	In: International Review of Research in Open and Distance Learning, 15 (2014) 2, S.107-120 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1492-3831
Schlagwörter	Foreign Countries; Distance Education; Business Administration; Models; Higher Education; Marketing; Educational Change; Human Resources; Work Attitudes; Commercialization; Training; Privatization; Electronic Learning; Participant Observation; Ethnography; France + Suchen Sie Ihr Suchwort? Ausland; Distance study; Distance learning; Fernunterricht; Business economics; Betriebswirtschaft; Analogiemodell; Hochschulbildung; Hochschulsystem; Hochschulwesen; Bildungsreform; Humankapital; Work attitude; Arbeitshaltung; Ausbildung; Privatisation; Privatisierung; Teilnehmende Beobachtung; Ethnografie; Frankreich
Abstract	A field enquiry in French distance education allows us to analyze the evolution of a specific institution towards new public management: Parallel to a trend of free courseware and open education, there is a paradoxical reality of distance education monetization. Whereas history shows how traditional French education is a state controlled public good, a new policy is changing the organization's culture towards a commercial and industrial activity. From inside the institution, we describe the cultural changes, with its human resources, accounting, and marketing dimensions. We relate debates about the institution's business model within the economy of knowledge--selling either services or contents, focusing on the learner's experience. Lastly, we analyze the notion of value underlying this monetization of a distance education institution: both the computing of a specific training's value and the shared values of the workers binding up their collective identity. (As Provided).
Anmerkungen	Athabasca University. 1200, 10011 - 109 Street, Edmonton, AB T5J 3S8, Canada. Tel: 780-421-2536; Fax: 780-497-3416; e-mail: irrodl@athabascau.ca; Web site: http://www.irrodl.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10