Click: The Twelfth Annual Report on Schoolhouse Commercialism Trends, 2008-2009

Autor/inn/en	Molnar, Alex; Boninger, Faith; Wilkinson, Gary; Fogarty, Joseph
Institution	Arizona State University, Education Policy Research Unit; University of Colorado at Boulder, Education and the Public Interest Center; Arizona State University, Commercialism in Education Research Unit
Titel	Click: The Twelfth Annual Report on Schoolhouse Commercialism Trends, 2008-2009
Quelle	(2009), (41 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Role of Education; Purchasing; Consumer Economics; Business; Marketing; Campuses; Content Analysis; Advertising; Educational Environment; Video Games; Hidden Curriculum; Mass Media Use; Peer Influence; Socialization; Children; Audience Analysis; Values; Computer Mediated Communication + Suchen Sie Ihr Suchwort? Bildungsauftrag; Beschaffungswesen; Kauf; Konsumökonomie; Business studies; Wirtschaft; Betriebswirtschaft; Inhaltsanalyse; Werbung; Lernumgebung; Pädagogische Umwelt; Schulumwelt; Video game; Videospiel; Videospiele; Heimlicher Lehrplan; Mediennutzung; Socialisation; Sozialisation; Child; Kind; Kinder; Wertbegriff; Computerkonferenz
Abstract	As part of their efforts to create a total advertising environment, companies continue to aggressively market in school to children and youth. Advertisers now routinely blur the boundaries between editorial content and advertising in an effort to thoroughly infuse childhood with marketing messages. The goal of creating a total advertising environment has been brought closer to reality through the exploitation of digital venues such as video games, social networking websites, and cell phones. This year's report considers how marketing and advertising subtly help shape children's socialization into values associated with commercialism. Although commercialism isn't explicitly included as part of the curriculum, it is taught subtly in school environments that include marketing and advertising. As marketing messages promote particular products, they simultaneously promote values that validate and support commercialism. (As Provided).
Anmerkungen	Commercialism in Education Research Unit. Education Policy Studies Laboratory, Mary Lou Fulton Institute and Graduate School of Education, Arizona State University, P.O. Box 872411, Tempe, AZ 85287. Tel: 480-965-1886; e-mail: epsi.asu.edu; Web site: http://epicpolicy.org/ceru-home
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10