Ideology, Attitude and the Influence of Public Opinion Polls.

Autor/in	Rubin, Alan M.
Titel	Ideology, Attitude and the Influence of Public Opinion Polls.
Quelle	(1975), (24 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Tagungsbericht; College Students; Communication (Thought Transfer); Credibility; Educational Research; Higher Education; Mass Media; Political Issues; Public Opinion; Research Tools; Social Attitudes; Surveys + Suchen Sie Ihr Suchwort? Collegestudent; Communication; thought; Kommunikation; Gedanke; Glaubwürdigkeit; Bildungsforschung; Pädagogische Forschung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Massenmedien; Politischer Faktor; Öffentliche Meinung; Forschungsmittel; Social attidude; Soziale Einstellung; Survey; Umfrage; Befragung
Abstract	The purposes of this study were to analyze two variables in the communication situation which may affect the influence of polls: the "ideology" of the individual respondent, consisting of three dimensions, conservative, liberal, and moderate; and the "attitude" of the individual as to information contained in the poll, consisting of two dimensions, perceived poll credibility and behavioral intention. It was hypothesized that differences between liberalism and conservatism tend to focus on issues of equality, change, and social reform, and that there is a positive relation between degree of behavioral intention and liberalism. A total of 105 questionnaires were administered to undergraduate students at two colleges in metropolitan New York. It was concluded that ideology was not a factor in the respondents' perception of poll credibility, and that the more conservative the respondents were, the more disposed they were to be influenced by the polls. (RB)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01