Literaturnachweis - Detailanzeige
Autor/in | Briton, Derek |
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Titel | Marketspeak: The Rhetoric of Restructuring and Its Implications for Adult and Higher Education. |
Quelle | In: Studies in the Education of Adults, 28 (1996) 1, S.29-47Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0266-0830 |
Schlagwörter | Stellungnahme; Adult Education; Culture; Economic Change; Educational Philosophy; Higher Education; Marketing; Political Influences; Postmodernism; Role of Education |
Abstract | Neoconservative marketplace rhetoric commodifies knowledge, learning, and culture for economic ends. The liberal-humanist tradition of adult and higher education is threatened by the consumerist mentality. (SK) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |