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Autor/inn/en | Freeman, Ina; Knight, Peter; Butt, Irfan |
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Titel | A Tri-Country Marketing Project--Preparing Students for the Realities of a Global Marketplace |
Quelle | In: Journal of Teaching in International Business, 22 (2011) 4, S.277-299 (23 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0897-5930 |
DOI | 10.1080/08975930.2011.653910 |
Schlagwörter | Global Approach; Marketing; Foreign Countries; Business Education; International Trade; Teaching Methods; International Cooperation; Computer Mediated Communication; Intercultural Communication; Educational Objectives; Course Descriptions; Cultural Awareness; Student Attitudes; Program Evaluation; College Students; Cognitive Style; France; Pakistan; United States Globales Denken; Ausland; Wirtschaftserziehung; Wirtschaftspädagogik; Trade; International relations; Handel; Internationale Beziehungen; Teaching method; Lehrmethode; Unterrichtsmethode; Internationale Kooperation; Internationale Zusammenarbeit; Computerkonferenz; Interkulturelle Kommunikation; Educational objective; Bildungsziel; Erziehungsziel; Kursstrukturplan; Cultural identity; Kulturelle Identität; Schülerverhalten; Programme evaluation; Programmevaluation; Collegestudent; Cognitive styles; Kognitiver Stil; Frankreich; USA |
Abstract | With rapidly increasing globalization, business students are required to understand complex global markets and adapt to the rapid changes in the global landscape. This paper discusses a project where students from International Marketing courses in Pakistan, the United States, and France used an interactive platform as a base to jointly explore the marketing of brand-name products across the three countries to better understand the realities of global marketing strategies. The results are discussed as are the difficulties and the recommendations for future projects. (Contains 6 tables.) (As Provided). |
Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2017/4/10 |