A Game Change: Paying for Big-Time College Sports

Autor/in	Weaver, Karen
Titel	A Game Change: Paying for Big-Time College Sports
Quelle	In: Change: The Magazine of Higher Learning, 43 (2011) 1, S.14-21 (8 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0009-1383
Schlagwörter	Team Sports; College Athletics; Scholarships; College Presidents; Higher Education; Intercollegiate Cooperation; Income; Salaries; Colleges; Universities; Athletic Coaches; Athletes + Suchen Sie Ihr Suchwort? Mannschaftssport; College athletes; Collegesport; Hochschulsport; Scholarship; Stipendium; College president; Hochschulpräsident; Hochschulbildung; Hochschulsystem; Hochschulwesen; Hochschulkooperation; Einkommen; Entlohnung; Gehalt; College; Hochschule; Fachhochschule; University; Universität; Athlet
Abstract	College presidents often think of athletics as the "front porch" of their campuses. After all, name recognition goes a long way when attracting students. And a winning football team doesn't hurt either! In order to generate the revenues needed to build both and support a winning football team, athletics departments have historically focused on ticket sales, game programs, and advertising revenues. For a long time, an annual incremental increase was all that was needed to keep up with the rising costs of salaries and scholarships. But as athletic departments began to increase coaching salaries and replace, repair, and update aging stadiums with ones designed to deliver more revenues and a better fan experience, budgets have been seriously stressed. The pressure has been on to generate new revenue streams. In this article, the author describes why that pressure has become so intense and traces those streams back to their origins in order to determine who pays for college sports--and at what cost. (ERIC).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10