Enrollment Management: A Market-Centered Perspective

Autor/inn/en	Kalsbeek, David H.; Hossler, Donald
Titel	Enrollment Management: A Market-Centered Perspective
Quelle	In: College and University, 84 (2009) 3, S.2-11 (10 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0010-0889
Schlagwörter	Stellungnahme; Enrollment Management; Higher Education; Student Recruitment; Competition; Program Development; Strategic Planning; School Business Relationship; Economic Factors; Context Effect + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Wettkampf; Programmplanung; Strategy; Planning; Strategie; Planung; Ökonomischer Faktor
Abstract	Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support services and program development required to achieve those outcomes. What is too often overlooked or perhaps not made explicit is that those aspirations and those preferred strategic futures can not be framed independent of the market context within which the institution exists. Enrollment management must begin by assessing the dynamics that create the competitive market context which in real and measurable ways prescribes and circumscribes the range of strategic futures an institution in all likelihood has to choose among. Understanding that marketplace is the prerequisite to all strategic enrollment planning; exploring that further is the purpose of this essay. (Contains 1 figure.) (ERIC).
Anmerkungen	American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org/publications/candu/index.cfm
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10