Marketing, the For-Profit Way

Autor/in	Blumenstyk, Goldie
Titel	Marketing, the For-Profit Way
Quelle	In: Chronicle of Higher Education, 53 (2006) 15, (1 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0009-5982
Schlagwörter	Marketing; Internet; Search Engines; Advertising; Student Recruitment; Higher Education; Distance Education + Suchen Sie Ihr Suchwort? Suchmaschine; Werbung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Distance study; Distance learning; Fernunterricht
Abstract	This paper discusses a new marketing strategy that could yield new revenue opportunities. Internet-based marketing is not for the faint of heart. Even colleges that embrace the strategies note that they are rife with complications. Nonprofit colleges increasingly rely on Internet advertising to recruit students, and the phenomenon has caught the attention of some big-money investors. After watching the for-profit-college industry blossom by aggressively expanding to online education and catering to adult students over the past decade, many traditional colleges followed suit, enjoying new revenue opportunities and greater exposure as they reached fresh pools of students. Now a growing number of those nonprofit colleges are adopting the corollary to that approach. If they are going to provide education the way for-profit colleges do, they might as well market themselves that way, too. (ERIC).
Anmerkungen	Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: circulation@chronicle.com; Web site: http://chronicle.com/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10