A Social Marketing Campaign in Denver: Reducing the Risk of Elder Fraud

Autor/inn/en	McKenna, Judy; Miller, Jacque; Curtis, Lisa
Titel	A Social Marketing Campaign in Denver: Reducing the Risk of Elder Fraud
Quelle	In: Journal of Family and Consumer Sciences, 96 (2004) 3, S.74-77 (4 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1082-1651
Schlagwörter	Deception; Older Adults; Risk; Consumer Science; Behavior Change; Prevention; Program Effectiveness; Adult Education; Religious Organizations; Surveys; Colorado + Suchen Sie Ihr Suchwort? Täuschung; Älterer Erwachsener; Risiko; Prävention; Vorbeugung; Adult; Adults; Education; Adult basic education; Adult training; Erwachsenenbildung; Survey; Umfrage; Befragung
Abstract	Acknowledging the pain and loss senior citizens experience due to fraud, the Denver District Attorney's Office launched a campaign--"Clergy Against Senior Exploitation (CASE)"--to reduce fraud perpetrated on older persons. The thrust of this project was preventing fraud by educating older adults through their religious affiliations in order to effect long-term behavior change. The DA's Director of Consumer Services formulated the CASE plan based on the principles of social marketing. This project was funded by a grant from the Office for Victims of Crime, Office of Justice Programs, U.S. Department of Justice. The passion behind social marketing is to alter potentially harmful or dangerous behavior and redirect it toward behavior that is mentally and physically healthy and helpful to individuals, families, and communities. The following seven steps in social marketing that were used are presented: (1) Research and compile relevant background information; (2) Select target audience; (3) Set objectives and goals; (4) Understand the target audience; (5) Determine strategies that will appeal to the target audience; (6) Develop evaluation and monitoring strategies; and (7) Establish budgets and identify funding sources. (Contains 3 tables.) (ERIC).
Anmerkungen	American Association of Family and Consumer Sciences, 400 North Columbus Street, Suite 202, Alexandria, VA 22314. Tel: 703-706-4600.
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10