Market Research in Public Education: AASA Keeps Its Ear to the Ground to Devise Strategic Messages

Autor/in	Gross, Michael A.
Titel	Market Research in Public Education: AASA Keeps Its Ear to the Ground to Devise Strategic Messages
Quelle	In: School Administrator, 61 (2004) 3, S.14 (4 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0036-6439
Schlagwörter	Marketing; Public Education; Strategic Planning; Educational Research; Public Opinion; Focus Groups; Telephone Surveys + Suchen Sie Ihr Suchwort? Öffentliche Erziehung; Strategy; Planning; Strategie; Planung; Bildungsforschung; Pädagogische Forschung; Öffentliche Meinung; Telephone interview; Telefoninterview
Abstract	The importance of marketing research can be gauged simply through an examination of the wide range of organizations that use research. These organizations include small and large businesses, manufacturing and technology companies, policymakers, nonprofit organizations and government agencies. Marketing research focuses on the identification of customer needs. To determine these needs, researchers gather information that subsequently can be used for various purposes, such as positioning an organization against its competition or strategic planning. While the customers, products and needs in the area of public education differ from business, marketing research principles can be equally useful. (ERIC).
Anmerkungen	American Association of School Administrators. 801 North Quincy Street Suite 700, Arlington, VA 22203-1730. Tel: 703-528-0700; Fax: 703-841-1543; e-mail: info@aasa.org; Web site: http://www.aasa.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10