Winning Advocacy: Proven Techniques, Supplemented by AASA Polling and Focus Groups, for Delivering Public Education's Message

Autor/inn/en	Mizrahi, Jennifer Laszlo; Gibson, Talton
Titel	Winning Advocacy: Proven Techniques, Supplemented by AASA Polling and Focus Groups, for Delivering Public Education's Message
Quelle	In: School Administrator, 61 (2004) 3, S.10 (4 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0036-6439
Schlagwörter	Superintendents; Administrator Role; Public Education; Agenda Setting; Public Relations; Empathy; Public Opinion + Suchen Sie Ihr Suchwort? Schulrat; Öffentliche Erziehung; Public relation work; Öffentlichkeitsarbeit; Empathie; Öffentliche Meinung
Abstract	Unlike mathematical computations where there are definite answers, successful communications in public education is not an exact science. There are, however, public opinion research tools and communication strategies that can help you succeed. At its core, all efforts in advocacy are essentially about strategic communications. Whether your target is one individual or one million people, if you are trying to persuade, then you need to understand message and strategic communications. The principles are the same regardless of the scale of the effort. Superintendents are the leaders of the school system. Like any leader, you have put a great deal of thought and planning into your vision for the public schools under your watch. An equal amount of thought and planning should be put into communicating that plan. The greatest plans in the world do no good if they are sitting in a desk drawer. Without a strategic communications plan to advocate your vision for public schools, your plans are effectively sitting in a desk drawer. In this article, the authors describe how superintendents can develop their strategic communications plan. (ERIC).
Anmerkungen	American Association of School Administrators. 801 North Quincy Street Suite 700, Arlington, VA 22203-1730. Tel: 703-528-0700; Fax: 703-841-1543; e-mail: info@aasa.org; Web site: http://www.aasa.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10