Literaturnachweis - Detailanzeige
Autor/inn/en | McLeod, Jack M.; und weitere |
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Titel | The Impact of Traditional and Nontraditional Media Forms in the 1992 Presidential Election. |
Quelle | In: Journalism and Mass Communication Quarterly, 73 (1996) 2, S.401-16 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1077-6990 |
Schlagwörter | Elections; Mass Media; Mass Media Effects; Media Research; Political Candidates; Political Issues; Presidential Campaigns (United States); Traditionalism |
Abstract | Examines predictive patterns of traditional and nontraditional media forms on people's campaign interest and participation, information processing strategies, knowledge of candidates' positions, perceived votes for candidates, and issue salience. Finds nontraditional media had greatest impact on labile characteristics and weakest impact on difficult-to-alter criteria; traditional media continues to have a more potent influence than nontraditional media. (PA) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |