Literaturnachweis - Detailanzeige
Autor/inn/en | Zimmer, Robert J.; und weitere |
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Titel | An Investigation of Marketing Educators' Approach to Teaching International Marketing in the Introductory Marketing Course. |
Quelle | In: Journal of Teaching in International Business, 8 (1996) 1, S.1-24Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0897-5930 |
Schlagwörter | Business Administration Education; College Faculty; Educational Strategies; Higher Education; International Trade; Introductory Courses; Marketing; Surveys; Teacher Attitudes; Teacher Background; Teacher Characteristics |
Abstract | A survey of 122 college teachers of marketing courses investigated the extent and methods of their inclusion of international marketing into the course curriculum. Findings suggest that, among those teaching international marketing, how they acquired their international knowledge had a significant effect on how they taught international marketing. Problem areas and solutions are identified. (Author/MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |