Literaturnachweis - Detailanzeige
Autor/in | DeCarolis, Sabrina |
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Titel | Cracking the Case (Study). |
Quelle | In: Technical Communication: Journal of the Society for Technical Communication, 42 (1995) 1, S.149-50Infoseite zur Zeitschrift |
Beigaben | Tabellen |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0049-3155 |
Schlagwörter | Stellungnahme; Case Studies; Marketing; Persuasive Discourse; Technical Writing |
Abstract | Discusses how technical communicators can get their clients to participate in case studies (for use in marketing the technical communicator's services) by analyzing the case study strategy, selecting appropriate clients, understanding their concerns, and developing a professional presentation. (RS) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |