Literaturnachweis - Detailanzeige
Autor/in | Crigler, Ann N. |
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Titel | Interpreting Visual versus Audio Messages in Television News. |
Quelle | In: Journal of Communication, 44 (1994) 4, S.132-49 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0021-9916 |
Schlagwörter | Audience Response; Higher Education; Mass Media Effects; Political Issues; Television; Television Research; Television Viewing |
Abstract | Examines the relative power of visual, audio, and audiovisual television messages on people's understanding of political issues. Shows that audio alone is just as effective as a combined audio and visual presentation for conveying information. Shows little difference between the effective responses to audio and video channels. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |