Literaturnachweis - Detailanzeige
Autor/in | Crowther, Connie |
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Titel | Beyond the Borders: Principles of International Public Relations. |
Quelle | In: Currents, 20 (1994) 8, S.38-39 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Budgeting; College Administration; Consultants; Foreign Countries; Higher Education; Information Sources; International Communication; International Relations; Language Role; Political Influences; Program Development; Public Relations |
Abstract | Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering use of consultants. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |